Concept · Amazon growth
Atlas Home Goods: Amazon Growth Concept
An Amazon.ca listing and PPC plan for a fictional Canadian kitchenware brand, built to improve product visibility while keeping advertising cost in line with margins.
Project overview
Atlas Home Goods is a concept Amazon growth plan for an imagined Canadian kitchenware brand. It shows how we optimise listings first, then structure Sponsored Products and Sponsored Brands campaigns around profitable keywords.
The brief we set ourselves
Make the hero product easy to find and choose on Amazon.ca, then build a PPC structure that grows sales without letting advertising cost eat the margin.
Concept project: self-initiated work for a fictional brand, created to show our strategy and design approach. It is not client work and shows no client results.
At a glance
- Type
- Concept project
- Industry
- Kitchen and home goods
- Marketplace
- Amazon.ca
- Channels
- Listings, A+ content, Amazon Ads
What we planned and designed
The core pieces of this concept.
Listing optimisation
Keyword-rich title, bullets and backend search terms.
Image plan
Main image, lifestyle shots and infographics that answer buyer questions.
A+ content
Brand story and comparison modules for the product range.
PPC structure
Auto, exact match and product targeting campaigns.
Margin targets
Target ACoS set per product from real margin assumptions.
Inventory plan
Restock timing around Prime Day and the holiday season.
Our approach
How we developed the concept.
Research
Analysed category keywords and competitors.
Listings
Planned title, bullets, images and A+ content.
Advertising
Designed the campaign structure.
Scale
Set ACoS targets and seasonal plans.
Key decisions
- Listings before ads, so paid traffic lands on a page that converts.
- Exact match for proven terms to keep bids under control.
- Seasonal planning around Prime Day, Black Friday and Boxing Day.
What we would measure
The KPIs we would track if this were a live campaign.
- ACoS
- TACoS
- Conversion rate
- Organic rank
- Total sales
Services used
Ready to grow on Amazon?
Call +1 647-739-1798 or email info@angelesmarketing.ca.