Concept · Local SEO and AI search
Maple & Main Dental: Local SEO Concept
A local SEO, AEO and GEO plan for a fictional Toronto dental clinic, designed to win the Google map pack and be recommended by AI assistants.
Project overview
Maple & Main Dental is a concept local search strategy for an imagined neighbourhood dental clinic in Toronto. It shows how we combine Google Business Profile optimisation, location content and structured data so a clinic is found on Google Maps and named in AI answers.
The brief we set ourselves
Help a single-location clinic rank in the map pack for “dentist near me” searches, answer common patient questions clearly, and give AI tools accurate facts about services, hours and location.
Concept project: self-initiated work for a fictional brand, created to show our strategy and design approach. It is not client work and shows no client results.
At a glance
- Type
- Concept project
- Industry
- Healthcare (dental)
- Area
- Toronto neighbourhood
- Channels
- Google Business Profile, website, AI search
What we planned and designed
The core pieces of this concept.
Google Business Profile
Categories, services, photos, posts and a steady review strategy.
Service pages
A helpful page for each treatment with clear, answer-first content.
Patient FAQ
Plain-language answers to cost, insurance and first-visit questions.
Schema markup
Dentist, LocalBusiness and FAQ structured data for search and AI.
Citations
Consistent name, address and phone across directories and maps.
AI visibility checks
Regular checks of how AI assistants describe the clinic.
Our approach
How we developed the concept.
Audit
Reviewed local competitors and search behaviour.
Profile
Planned the Google Business Profile optimisation.
Content
Designed service pages and the patient FAQ.
Structure
Specified schema and citation clean-up.
Key decisions
- One page per treatment so each service can rank and be cited.
- Answer-first FAQs that AI assistants can quote accurately.
- Review requests built into the patient follow-up process.
What we would measure
The KPIs we would track if this were a live campaign.
- Map pack ranking
- Calls from Google Business Profile
- New patient bookings
- Organic traffic
- AI assistant mentions
Services used
Want to be the clinic Google recommends?
Call +1 647-739-1798 or email info@angelesmarketing.ca.